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RUNWAY

runway
Fall/Winter 2016 Collection
Runway Show @ Nolcha
- NYFW

 

ABOUT

There is such a saying that a tree without deep roots cannot be fruitful.

Being born in Eastern country with an enormously deep history and rich mixed cultural heritage I totally agree with that. My roots and origin enrich me spiritually and intellectually. It allows me to think and to create fashion in a particular distinctive way luckily saturated both with Eastern and European traditions.

American reality that is based on the cultural mix by itself helps me to find inspiration every day.

VISION

Sophisticated, classic, feminine style with some ethnic edge and modern European approach.

I have been always creative and deeply interested in fashion and clothing. I had a long way before I found determination in me to become a fashion designer and to step into the Fashion world. But it was inevitable as even in my dreams I was seeing new pieces of my upcoming collection which I embodied in the sketches every time I woke up. It was meant to be to open a new page in my life and to create a Di Yusupoff fashion brand. I was blessed to be supported by my family and close friends. It helps me a lot.

When I moved to the United States I was amazed by this country especially by the fact how many opportunities to prosper it can give to people who moved there and started a new life. Being grateful to America and all that this country gave to me I want to pay back in a “fashion way”.

Americans are very busy and hard working people, especially American women. They deserve to be dressed the best they can. And I as a fashion designer want to bring my part in it. Strong people and women in particular have to look fabulous and beautiful.

My goal as a fashion designer is to remind modern women that true femininity and sophisticated style can easily coexist with business, work and family reality and duties. My clothing line is made to embrace the beauty and uniqueness in every woman. My every idea and fashion sketch are aimed to make my perspective client happy and confident with their style and personality.

I believe that femininity with some edge and classic refined approach in wardrobe that is what a modern woman needs.

Dare to embrace and indulge yourself with exquisite and unique clothes from Di Yusupoff brand.

VISION

Sophisticated, classic, feminine style with some ethnic edge and modern European approach.

Backstage

Backstage Runway Show NYFW Fall/Winter 2016 Nolcha Shows

PRESS

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highlark.com

Spotlight: Di Yusupoff at New York Fashion Week

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fashiontimes.com

NYFW FW16: Nolcha Shows Highlight Emerging Designers On The Runway

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fashionnstyle.com

During New York Fashion Week, Olivia Culpo and Jessica Pimentel Sat Front Row At The Nolcha Shows Presented by Di Yusupoff FW16 Runway Show

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myinforms.com

Olivia Culpo and Jessica Pimentel Sit Front Frow At Nolcha Shows During NYFW Presented by Di Yusupoff FW16 Runway Show.

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lamodeexpose.com

Nolcha Shows Review: 11 Independent Designers Showcased their Fall/Winter 2016 Collections at the Nolcha Shows

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ladapstyle.com

NOLCHA FASHION WEEK FALL/WINTER 2016

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upclosewithsam.com

Indie Designers showcase their Fall/Winter 2016 collections at the Nolcha Shows during NYFW